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"Never doubt that a small group of thoughtful, committed citizens can change the world...indeed, it is the only thing that ever has!"
-- Margaret Mead
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Marketing
It is important to let people know that the plates are available! And what better way than to advertise them on your own car! But don't stop there… Here are some more suggestions on how to spread the Animal Friendly word…
- Display sample plates: Samples are available from your Motor Vehicle Department. In Virginia, they cost $10 per plate.
If you are unable to purchase actual sample plates, make a color copy of the license plate, mount it on a bright backing and post them, with permission, at various "animal friendly" locations. Laminated color copies cost only about a few dollars each.
- Hand out flyers: Your state may have brochures and flyers available. PaLC is also in the process of designing posters and flyers for your convenience. (In the works)
- Promote them on the web: Put a picture of your state's plate on your website with a link to your DMV special plates web page, and ask others to display it on their websites.
- Be Prepared: Keep some applications in your glove box to hand out to people who compliment you on your unique plates.
SUGGESTED DISPLAY LOCATIONS
- Animal care & control, and humane organizations
Display the plates at cat and dog adoption events. Keep a permanent display up at animal shelters, breed rescue headquarters, humane societies, etc. Include information (plus a dmv application form) in your adoption packages.
- The veterinarian and pet supplies and services connection
Supply stores and shops: pet food stores, groomers, trainers, pet sitting services, doggy day care, veterinarians' clinics and hospitals, pet supply manufacturers, etc.
- The community connection
Be adventurous - ask restaurants, dry-cleaners , video stores, book stores, coffee shops, grocery stores, your favorite animal-friendly pub or pizza place, hair salons, banks, dog parks, public kiosks at your parks and recreation centers to display the plates that help to save lives in their neighbourhood!
- Special events
Display the plates at yard sales, farmers' markets, parades, county fairs…
- The automobile connection
Car dealerships, tire and battery shops, the local motor vehicles office, gasoline, stations, automobile insurance companies are all excellent places to promote/display the plates.
- The civic connection
Consider bulletin boards at the public library, the City /Town Hall, and houses of worship, or the public services offices of your town or city government.
Prevent a Litter Coalition, P.O. Box 9294, Reston, Virginia 20195
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